Better Marketing: Better Listings: Better Business
Tuesday, February 19, 2013
- Responsive Website(s): Having the contact information for not only the real estate office as a whole, but for each agent (with a bio on what they are a specialist in) is necessary for buyers, but it is just as important for selling agents. Finding the information to schedule a showing, provide feedback, and contact for interest. This may seem like a no brainer, but finding the contact information for agents is surprisingly difficult at times. In addition, having continuity throughout the office as to what to do when a call comes in for a listing maintains the professional, high priority and maximum attention to each potential lead that comes in.
- Traceable Traffic: Knowing about the marketing tendencies of each listing individually is a key indicator of how to gage a ‘good listing.’ Knowing when the listing receives market rejection, a spike in views, and even plateaus are all valuable measurements to appropriately adjust the marketing strategies for a listing. Not all sites provide agents with this information let alone allow clients to see these trends.
- Local Market Trends: Finally, taking the trends of the individual listings and being able to expand that understand to what it means within the market at a whole is a deeply detailed-focus analytic process that takes years within the Gallatin Valley
Real Estate marketto be able to understand and iterate to clients. The juxtaposition of giving credence to individual listings and understanding them in the market at large is what will really set an agent apart.