Big Sky Resort increased their summer revenue by 10% from the same period in 2014. Since 2014, Big Sky's (town) tourism has been growing faster than both national and state averages. Over the last few years, Big Sky has invested in its warm weather activity availability.
The resort has focused on continuing to attract visitors all year round by adding new mountain biking trails and new zip lines. Big Sky has also increased its golf presence and added events like Brewfest and running races to attract visitors.
A Big Sky Resort spokesperson pointed to growing tourism in Yellowstone National Park as a catalyst for Big Sky’s summer success. Many visitors to Yellowstone may also take an additional day to see the Big Sky area. Bozeman’s airport has also seen a higher number of visitors, many of whom head to Big Sky.
The Big Sky community has also seen higher visitors too and reported increased lodging tax collections among other tourism indicators.
As Big Sky continues to shift into a year round destination, vacation rentals and other rental investments should see an increase in their value thanks to renter competition. Investment property owners will be happy to know they might squeeze an additional month, or even a full summer out of their vacation rental in Big Sky.