Big Sky Tourism is growing and growing quickly according to new numbers assembled by Visit Big Sky, a destination-marketing group in the area. The group compiled numbers based on the city’s total lodging tax collections because they indicate accurately the number of people staying overnight in the town. In general, the lodging tax reflects the ups and downs of the tourism industry pretty accurately.
According to these numbers, the growth rate in Big Sky is nearly 3 times as high as the rate of Montana overall after the first half of 2014. Over the last three years, lodging tax collection totals have increased by double digits. In 2013, tax collections hit 4 times the total of the state and 10 times the National Average. The Big Sky Visitor Center also noted it has seen its international traffic increase, up nearly 20 percent. The visitor center claims that international visitors are expected to spend about seven times more per day than a domestic visitor.
As tourism increases in the area, its hard to see there not being growth in other sectors as well. Big Sky has always been an ideal vacation home rental destination for property owners looking to supplement their income. Now, as tourism continues to increase, a larger market only suggests larger pie slices for all involved.