Real Estate Information Archive
Displaying blog entries 1-10 of 12
Coming from a marketing background, I like to keep my listing presentations clean, professional, and orderly. I break the marketing end of things down into four categories:
Front of the house signage is vital for capturing the wanderers—those who are out on their feet searching for a home in a desired area. This alerts potential buyers of your listing.
- Flyer-Blogged, published, emailed: Ultimately this initial début of your listing gets seen by nearly 1,000 viewers.
- Book-We do not merely put a flyer in your listing while it is on the market, we put a binder with all pertinent information, flyers for each potential buyer to take with them, and it is all stored and designed to highlight what makes your listing unlike any other.
- Client Business Cards-100 custom designed business cards will be printed for you, the owner, to hand out, keep, display, or do as you’d like. Each listing is a beautiful, unique, and person place to the owner. This is a great form of advertising as well as a way of noting the pride the owner feels for their home.
- Postcards-After a six month surge, if there are still no nibbles on the listing we will send postcards out to neighbors to stimulate activity once more.
- Calendars-Monthly calendars are sent out to our clients. Each month we feature one listing on the calendar which in turn touches a few hundred people directly.
It is the era of digital marketing. Bozeman Montana Real Estate.net is at the top of the game.
- Blogs-We blog regularly, if not daily, to keep the highest rate of traffic to our sites
- Websites-If you decide to list with Bozeman Montana Real Estate.net your listing will be syndicated through two different parent websites (Tim Hart’s and Jenifer Owen’s) as well as claim a website all to itself where your listing and your listing alone is featured. One week after choosing us, search your listing online and we are sure you will be impressed.
- YouTube-Photography is the final punch that sets Bozeman Montana Real Estate.net over the top when it comes to marketing. We will update your photos regularly to capture the changes seasons, lighting, ect. YouTube will boast a video, StumbleUpon will display your photos, and people will not be able to resist.
Digital Marketing Strategy
Our Marketing Director will be intimately involved in the selling of your listing. Every two weeks you will be mailed an update on all I have done to push it online and in print as well as the statistics associated with your listing. Our strategy is to never let your listing gather dust.
I find that ending the presentation with a CMA provides the proper amount of build-up with just the right punch of professionalism. BAM!
Total inventory of for-sake homes on the market have decreased 23% compared to this same time last year. From December ’11 to January ’12 alone, the inventory dropped by 6%. What does this mean? Basic supply and demand models reveal that as housing inventories decline, the listing prices go up! Nationally, the average listing price has risen 3% annually.
Your address books within your cell phones are available to app developers without obtaining the owner’s permission. Apple, Android, and Twitter routinely gather information from their users personal address books. An Apple spokesman wanted to clarify, "Apps that collect or transmit a user's Contact data without their prior permission are in violation of our guidelines. We're working to make this even better for our customers, and as we have done with location services, any app wishing to access contact data will require explicit user approval in a future software release." The spokesperson left out details on how the personal information was originally approved in the first place.
The Federal Trade Commission who regulates Facebook and Google made no comment on the privacy issues regarding the app makers’ practices.
To read more of this article, CLICK HERE
More banks are offering home owners incentives to sell their houses in a short sale to prevent a costly foreclosure to the bank. In fact, some banks are offering struggling home owners as much as $35,000 to do a short sale, according to an article at CNNMoney.
Many home owners have been surprised at banks’ recent willingness to approve short sales.
"Initially, the home owners are skeptical," says Elizabeth Weintraub, a real estate professional in Sacramento, Calif. "The bank may have already turned down their request for a modification. Then, one day, they call and say, 'Let us give you some cash.'"
For banks, the incentives have proven to be a smarter move than letting a property fall into foreclosure.
"The first choice is a modification, but if that's impossible then a short sale is a faster, more efficient solution," Tom Kelly, a spokesman for Chase Mortgage, said.
With a foreclosure, home owners stop making their mortgage payments and usually property taxes as well. They also often put off maintenance issues, which can cause the home to lose value even more. Foreclosed homes sold, on average, for 22 percent less than homes not in foreclosure in December, according to National Association of REALTORS®’ data. For comparison, discounts for short sales were about 14 percent.
"I've seen a lot of foreclosures for sale where it would cost a lot more than $20,000 to get them into condition to sell again," says John Hayton, a short sale specialist in Orlando, Fla.
Source: “Banks Pay Delinquent Borrowers $35,000 to Sell Their Homes,” CNNMoney (Feb. 10, 2012)
The nation’s five largest banks and state/federal officials announced the largest joint state/federal settlement against the industry in history. $25-$26 billion is now directed at tackling the issues of mortgage abuses in our recent history that have caused so many Americans to lose their homes.
What does this mean to the everyday homeowner?
Underwater and struggling homeowners may be eligible for payments or principal write-downs on their mortgage. If you qualify, you will be notified via mail within the next nine months.
Here is a list to see if you may be eligible:
- Currently struggling to make payments and need a loan modification
- Borrowers who are current on payments but owe more on their home than it’s worth
- Borrowers who have already lost their home to foreclosure
Payments will be made over a three-year period by participating banks (Bank of America, JPMorgan Chase, Wells Fargo, Citi, and Ally/GMAC. You can learn more about the settlement at the just-launched “National Mortgage Settlement”Web site.
Source: “What the Mortgage Settlement Means to You,” MSNBC.com (Feb. 9, 2012)
Looking for ways to get to MT? Here are just a few more!
Bozeman Yellowstone International Airport is offering a new direct service flight to San Francisco beginning this April. The new flight will occur twice-a-week with prices starting at $39.99 for one-way tickets! Details of the introductory fare are available online at www.allegiant.com. Look for more details about the new flights in tomorrow’s Chronicle.
Furthermore, Alaska Airlines will start a similar direct flight to Portland, OR from June 4th-August 25th so that summer can be a time to take advantage of both beautiful states! Bozeman airport has made many changes to make it a classier, fancier, and an all around more impressive airport. Details within the airport include fireplaces, exposed wood, and rock work which exude the elegance and rustic nature of the Gallatin Valley. This is not your every day airport and Bozeman is not your everyday place. Check out their website: http://bozemanairport.com/.
The most recent headlines about the airport read “Bozeman Yellowstone International Airport close to overtaking Billings” The year-end numbers tell of a great year for Bozeman Yellowstone International Airport — but not quite great enough to overtake the Billings Logan International Airport. To Read This Full Article, Click Here
Inc. cites Bozeman businesses such as online appointment booking platform Schedulicity, social media and e-learning platform Wisetail, software provider RightNow Technologies and TechRanch in the article."(Bozeman is) a small town in southwestern Montana right in the mountains with fantastic schools and unbelievable opportunities for recreation, so we have people that come here from all over," Schedulicity founder Jerry Nettuno states in the article. "People come (here) generally to look for a better, simpler way of life." For the Full Article Click Here
Getting an Edge in Buying Foreclosures
First Look. The First Look program offered by Fannie Mae and Freddie Mac allows home buyers who are looking for primary residences to see the bank-owned homes prior to the investors. Home Buyers have a 15 time-period to get offers in before any investors have initiated bidding.
Competitive. Bidding wars are infamously correlated to buying distressed properties. The prices are already heavily discounted therefore low-ballers will not get very far. Many housing experts suggest starting at your best offer—this way you will be all in from the start, but your first offer will be the only one you make.
Deposit. Getting the banks attention can make the difference in a deal. Large deposits are a way of making a bold first step, just be careful. If the deal dissolves, this deposit may be lost.
With these steps, buyers need to always be cautious with their real estate endeavors. Realtors are there to make sure no unreasonable demands are met (ie waving a home inspection). Local Realtors know their market and will be able to assist you in taking the above tips to heart or telling you why in your situation they are not the best move.
New options are available for those looking to buying their first home!
Lending standards are preventing many young potential home buyers from taking that first step. Parents are stepping up to the plate by taking on the role as mortgage lender so that their children are able to reap the benefits of the low home prices and record-low mortgage rates. The statistic for 2011 is that 1-in-3 first-time home buyers receive a gift or a loan from family members so assist in their first home purchase.
A simple guideline to follow if this is the route you take:
There are rules on how much you are able to gift to a child! In 2012, individuals may give $13,000 tax free in the time period of one year. Couples can gift $26,000. Instead of going the gift route, you may choose to act as a mortgage lender. If you do this, a parents can set up an arrangement in which they charge interest on the lent money, but it MUST be based upon the IRS’s “applicable federal rate.” Do you research before you begin the process!
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