Allowing MLS to Take the Lead
“The power balance in the real estate world is shifting faster than ever. Travel titans, search engines, investment oracles and government entities all want to change the way we do business. Most just want to control a larger piece of the pie.” (Source)
In the everyday functioning of a real estate office, attracting and retaining agents is a top priority. Real estate, although a volatilemarket, is a rather stable numbers game when it comes to the number of agents entering versus retiring. With that being said, the ability of a broker or agent to increase sales production and income often comes at the expense of competing agents and brokers.
The common element in this competitive personal marketplace is the multiple listing service [MLS]. “The multiple listing service could be called the referee for our regional activities.” (Source) MLS standardizes practices and creates/enforces a plethora of rules. Some agents appreciate the consistency. Some agents loathe the rules impeding into their business. That very tension is where the greatest value of MLS is hidden. An authoritative entity used for the creation of industry wide standards is crippled if it is not also give the ability to enforce. Because of this, MLS is a uniquely powered organization. Realtor organizations, a variety of brokerages, part-time and full time agents, and the MLS staff all work together to generate consistency within real estate listings—the driving force for all real estate movement.
As the real estate industry is becoming increasingly more technologically driven, the tech driven entrepreneurs within the agent community seem to be leaning more toward unified solutions grounded in the network already in place—MLS.
The future of MLS may very well be a more regulated national oversight service. Many pressures on the real estate community are encouraging MLS to get more teeth. The alternative would be that brokers could forge different agreements with the same portals like multiple buyers competing for a home. Everyone could begin undercutting everyone else. There would be no uniformity of goal. So keep your eye on the real estate Multiple Listing Service… I am interested to see where this goes.